One principle adopted for this newsletter service is that “You don’t rise to the level of your goals. You fall to the level of your systems.”

What comes to mind about this quote by James Clear is that risk is averse.

Managing risk is a topic I like to dive into. Holding the values of a family legacy to my core cannot grow perpetually without strong risk systems.

When life set me back because of ambitious lifestyle choices I was broken down to the point of losing out on my future.

If I had made important evaluations about the choices I was making against questions concerning the family legacy I would leave behind, my health wouldn’t have gotten to the point it did.

Maturing through ambitions with safeguards, protections, and defense systems was against my nature since I was known to be aggressive.

Learned that framing future aspirations without protections was like going on an adventure without the proper gear.

That’s when I began designing and planning aggressive defenses through my lifestyle so that I could continue my legacy longer by educating family for future generations.

One area to protect against is myths. Myths lead people in the wrong direction ignoring the opportunities available and distracting them from a healthy consciousness perception.

Before dispelling any myth do a thought experiment to find what is the biggest myth of them all when it comes to your business brand’s market.

Is it that your software can’t relate to people’s unique challenges because geeky engineers run the company and all they do is write in a weird coding language no one speaks?

And if you want to make it a part of the way you reach your audience by being distinctful opt for a company narrative.

There are loads of material out there about storytelling using narrative conventions.

Doing that is acting like a good salesperson.

By getting in front of it you’re essentially framing the conversations and addressing objections before they arise.

Use opportunity as a catalyst for what’s holding people back.

Address the issues at hand with your primary myth.

Forming mountains of narrative content so that people realize they’re embarking on a journey with higher levels of perspectives available on the path ahead.

Are you doing that effectively by not thinking about the marketing distractions surrounding your type of business?

Then establishing protections in your day-to-day can go a long way.

Branded professionals like actors are known to do this when they intentionally ignore articles critiquing their work. Even ignoring billboards by taking a different path to work.

Operating with protections is a good way to think because rather than ignoring the risks you’re addressing them while optimizing your thinking towards your craft.

For marketing, doing clever risk-reversals is good practice and important with any business that has strong portfolio leadership.

Protect the brand through narrative practices.

There’s a hot topic among portfolio owners that’s brewing conversations around this important idea.

When you think of portfolio-holding company owners, in what way do you think about approaching your portfolio-holding?

If you thought about, “active participation” then there’s a good chance you know of the excitement that goes along with it.

Being an active participant holds many more benefits through healthy strategies with long-standing safeguards in place to stand the test of time and change.

Supporting operational teams is a primary concern of portfolio-minded people.

Expert groups and operational teams look for support and direction from you.

Advising your teams and working with them as an advisor holds great advantages.

Especially for those who believe, “Diversify your personal life with hobbies, interests, and more while focusing on things as a differentiating factor to success in business.”

Entrepreneurs who get involved in businesses by advising them support a unique lifestyle with great satisfaction.

Less egomania and competition because the quality of the experience they’re enjoying far outweighs the risks of competition.

Be a host, not a hog.

One portfolio owner has told me, “I don’t compete with anyone in my businesses.”

That has to feel pretty good because he rarely gets sidetracked by new trends or innovations that may pull him away from his style in business.

Paying attention to what’s fulfilling while having patience respects the systems in place that are acting as a solid foundation.

Risking less while practicing risk-averse strategies so that he remains portfolio strong.

What would you do to strengthen your positioning?

Strengthening positions in any market cycle by focusing on the opportunities at hand are skills people with good practices around opportunity have.

Because they prepared for market downturns with thoughtfully designed and planned systems with protections in place that were made for that very same reason.

Proving portfolio leadership through supporting your operational teams and groups of experts faces the fact a portfolio needs to be managed well. There’s nothing passive about it.

This gave my drive an entirely new level of fuel, hope it does the same for you.

See you next week.